This fair is one of the biggest Electronics and Electrical Engineering Industrial Exhibition in Pakistan, show-casing a large collection of industrial merchandise and service products. Many foreign exhibitors utilize this platform to launch their products in the region. Each year the IEEEP Fair provides greater opportunities for companies, both local and foreign, to pick up the latest trends and gain access to the newest, cutting-edge products in the industry. The fair facilitates companies to engage in joint ventures exchanging technology and information. It is advantageous for university students as well, who are able to network and make connections with potential employers.